Branding Process.

We are a multidisciplinary studio; a collective of designers, developers and storytellers. We specialise in brand identity, bespoke websites, beautiful spaces and crafted packaging; blending design and strategy with a little bit of magic. We turn ideas into reality.



This initial part of the process presents us with the opportunity to ask questions of each other and make sure that your needs and the brand vision are clarified. Collectively, we will share initial thoughts and agree on a brief and deliverables that suit you.



We really get to know you and your brand and the market in which it will thrive. Uncovering the brand truths will help us understand how your brand needs to work; to do this we look specifically at the category, the consumer, and the trends beyond the category as we know it.


Brand Proposition

After getting to know you and your brand, here we will establish the look and feel direction. Ideas will be presented as mood boards; containing colour palettes, typography, pattern and tone of voice. This should be a sneak peek of what’s to come! We then give you a time window to consider the options and provide feedback on the route you would like to take.


Concept Creation

Here we brainstorm ideas, create rough sketches and get to work bringing your brand to life. Whether we’re designing packaging, developing logo concepts or pinpointing the perfect colour scheme, we honour the creative process by exploring different options. We will strategise, collate our ideas and propose one or two directions which your branding could take.


Concept Presentation

Multiple concepts will be presented to you with rationale for discussion and feedback; we will leave the work with you so you can gather your thoughts. At this point we will arrange a follow-up meeting to schedule the next steps taking key dates into consideration.


Concept Development

Together we will discuss the design outcomes and the concept direction you wish to take. Any final changes are made at this stage, ready for the design to be completed and brought to life on our agreed deliverables.


Design Finalisation

During this stage, any aforementioned refinements or changes that you highlighted will have been made. This is now the time to sign off on the design so that your assets can be handed over and your brand can become real!

So, ready to take your business to the next level?|We are, too.

Connect with us @Tonik.Studio