The Bhendi Bazaar brand is out in the wild.
The brand and packaging project for Bhendi Bazaar started back in September; you can see our original portfolio piece here. You may remember the photography and styling we did too. Those who know me, know that packaging really is my thing. (Since completing a packaging project at GCSE, all the way through to completing my Masters in structural design, it’s always been my favourite kind of project.)
At Tonik, we love the interaction consumers have with packaging, and how a brand can be brought to life in a 3D tangible form. Working with flavour and considering how we can get this across on pack is our speciality; the psychology of packaging and how consumers make a selection on shelf really interests us, as does creating an idea and telling a story in such a small space!
Alongside this, the talented team at Tonik have also built and launched the Bhendi Bazaar site, which you can see here. Again this is all about telling the tale of the spices and the journey of flavour. The relationship between a new brand and its website (the shop window!) is so so important. It’s key to ensure that the brand transitions to site seamlessly, almost like you’re living and breathing the world without realising. We love working on brands that give us the chance to carry through to web. It means we can really consider each transition, click and page; ensuring we look after the little details. We wouldn’t have it any other way!
Now that the spice packs are printed and out in the wild, we’ve had the chance to update the journal with some fresh new photography. Simply done, allowing the vibrancy and flavour of the spices to do their thing.
We are really proud to present the Bhendi Bazaar packs and the new site. The spices can also be purchased at the following local stores:
The Good Food Shop – Bishopthorpe Rd, York
Henshelwood’s Deli – New Street, York.
Langland’s – Pocklington
The Balloon Tree Farm Shop – Stamford Bridge