Deriving from Scandinavian sensibilities, the origin of Coffika’s name comes from a blend of ‘Coffee’ and ‘Fika’.
With plans to unveil a new coffee house brand, our client asked us to deliver on everything from naming and branding all the way through to the interior design of the coffee shop.
The origin of the name comes from an amalgam of ‘coffee’ and ‘fika’. Fika (pronounced fee-ka) is a Swedish custom, a kind of social coffee break where people gather to have a cup of coffee or tea and a few nibbles. Fika is such an important part of life in Sweden that is is both a verb and a noun. We therefore wanted to create a meeting place for friends that was both personable and stylish.
Our brief was to keep the coffee house casual and relatively minimalistic, yet warm and inviting at the same time. The refined materials palette combines wooden cladding, white herringbone tiling and copper accents throughout to create a modern, inviting space. Filled with bold, sharp lines, the rounded edges of the furniture soften the overall feel, and paired with a deep Indigo create a very cosy meeting place.
The goal was to present a new, bolder option to consumers rather than following trends set be the larger, more established chains. Coffika offers an alternative, no nonsense approach that is one cup size, own brand, and premium. All produce is delivered fresh and supplied daily from popular local favourites such as Our Cow Molly, #Brownies, Cocoa Wonderland and Tipple Tails.
Initially Coffika aims to establish itself as the go to spot for coffee and treats, offering a bit more of an on-trend experience. Long term the Coffika brand hopes to branch out into other cities, sourcing more of the finest local produce and continuing to create trendy spots for people to spend time with friends in. So watch out for upcoming locations near you!
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