We are a close-knit team of creative collaborators, brand guardians and social media enthusiasts.
Digique was founded on the belief that social media has become an intrinsic component in leading a successful brand. It enables businesses to connect with their demographic on a personal level, it encourages direct engagement and most importantly, it allows people to feel like they’re part of a bigger community.
Digique (an amalgam of Digital + Boutique) was established to help brands discover their unique voice and use this to reach out to their audiences. Every brand has a unique story to tell and it’s important to tell it authentically. With Digique, each client receives a tailored service – which is where the brand’s namesake originated. Tonik approached the brand with a modern palette composed of soft shades of slate and warm, dusty hues of pink and lilac. Building upon the boutique imagery, we opted for a sophisticated, versatile, editorial inspired design with clean lines to denote streamlined processes.
“…Since day one our team has worked closely with clients to grow brand awareness and create an engaged community.”
The final identity is one of elegance, sophistication and minimalism. A muted palette approach combined with modern serif typography works well to not only accommodate Digique’s growing portfolio of clients, but help elevate each brand individually.
“Not only did they understand my vision from the outset but, they brought something that for a longtime had just been a dream, to life. It is not often that there are no amends to request on a piece of design work, especially on a branding project of this size - but Tonik nailed it first time.”