02. Brand Direction
There are currently over 10k hashtags for ‘chia seed jam’ on Instagram, yet, up to now there hasn’t been a convenient way of purchasing it as a consumable product… At least not an option with packaging that is cham-packed full of youth and vibrancy like CHAM! Traditional jam is still packed with sugars and the category is ready to be shaken up with a light, yet tasty, healthy alternative.
We all love a naughty treat now and then, even when we’re following a “healthier” regime. Our client came to us with the idea that ‘healthy can taste better than naughty’. With this in mind, together, we’re making a lush tasting, interesting and healthier option, with exciting packaging. Accessible and readily available, those who buy Cham are looking for a guilt-free
spread that doesn’t just taste good, but leaves them feeling good too. They’re looking for the hot-new-thing-right-now and are willing to pay for a product that is fresh and exciting with super instagrammable packaging too.
Food & Drink