Case Study

Ponderlily

We pay close attention to the subtleties in everyday life because it is often the most fleeting of details that have the biggest influence on a person’s journey.

Instilling a philosophy of connectedness sits at the core of everything we do, whether this is spending quality time with family, unearthing our passions or simply becoming more attuned to our aspirations.

  • Project Outline

    Tonik was tasked to deliver a premium identity and product design for an exceptional new journal company By Carina Lawson. Her intention was to produce a planner which help you put yourself, your purpose, and your dreams on the agenda so you feel strong, fulfilled, and restored.

    We designed the planner to have an organic, modern feel reflecting its adaptable ability to quietly settle amongst all the other aspects of everyday life. Made with eco-conscious materials and elegant lines, The signature planner is designed to prompt you to dream fearlessly, set meaningful intentions, and take bold actions.

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  • Details

    Year

    • 2017

    Origin

    • Doha, Qatar

    Sector

    • Paper Goods

    Team

    • Philippa Vernals

      Designer

    • Conal Birtles

      Web Development

02. Brand Direction

“We pay close attention to the subtleties in everyday life because it is often the most fleeting of details that have the biggest influence on a person’s journey.”

Our aim was to provide the user with the perfect opportunity to fill in the details by encouraging you to express your feelings, organise your day to day life more efficiently and let your ideas to take wing. With clear structured pages, helpful prompts, and the ability to track month to month progress, we will make sure we help you every step of the way. After all, the joy is in the journey.

The core collection of planners is the result of research on productivity methods, a passion for nurturing productivity and a growing desire to challenge the way organisational products are designed. Through a combination of thoughtful design, engaging prompts and a desire for focusing on what matters most, we aim to foster the process of creating a more harmonious life-balance.

Thank you for bringing our company to life with this gorgeous website!

Carina Lawson , Ponderlily

View the Website

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