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01. Introduction
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02. Brand Direction
Case Study
The Kind Living Salon
A new luxury vegan spa and treatment salon based in Bristol is born. A haven of peace and tranquility where you can feel good whilst doing good for yourself, the animals and the planet. This luxury salon offers an array of soothing and beautifying treatments which are intended to inspire and relax anyone and everyone who visits.
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Project Outline
The idea of Living Kindly is the process of making a mindful effort to choose kindness: to be kind, think kind thoughts, and treat all with love; whilst treating yourself with kindness too.
The salon is 100% vegan, organic and eco-friendly; it provides a space for wellness and beauty whilst showing appreciation to the environment, humanity the mind and the body as one. Offering luxury vegan treatments, workshops, complimentary therapies and an online shop; the brand extends through many aspects.
Our goal was to create a brand that encompasses the kind and caring ethos of the salon, which can translate across all touch-points. After creating a thoughtful logo-mark we explored how the mantra and positivity could be translated through the website, packaging and printed materials (including menus and business cards) through the integration of expressive colour, pattern and carefully considered art direction.
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Details
Year
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2017
Origin
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Bristol, England
Sector
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Cosmetics
Team
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Laura Evans
Design Director
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