Case Study

The Kind Living Salon

A new luxury vegan spa and treatment salon based in Bristol is born. A haven of peace and tranquility where you can feel good whilst doing good for yourself, the animals and the planet. This luxury salon offers an array of soothing and beautifying treatments which are intended to inspire and relax anyone and everyone who visits.

  • Project Outline

    The idea of Living Kindly is the process of making a mindful effort to choose kindness: to be kind, think kind thoughts, and treat all with love; whilst treating yourself with kindness too.

    The salon is 100% vegan, organic and eco-friendly; it provides a space for wellness and beauty whilst showing appreciation to the environment, humanity the mind and the body as one. Offering luxury vegan treatments, workshops, complimentary therapies and an online shop; the brand extends through many aspects.

    Our goal was to create a brand that encompasses the kind and caring ethos of the salon, which can translate across all touch-points. After creating a thoughtful logo-mark we explored how the mantra and positivity could be translated through the website, packaging and printed materials (including menus and business cards) through the integration of expressive colour, pattern and carefully considered art direction.

  • Details

    Year

    • 2017

    Origin

    • Bristol, England

    Sector

    • Cosmetics

    Team

    • Laura Evans

      Design Director

02. Brand Direction

We have developed an identity which will represent the ethos of the salon ; kind, ethical, passionate, peaceful and resilient.

The concept is rooted in the symbolism of the hand, according to Aristotle, the hand is the “tool of tools.”
The hand, particularly the open right hand is a sign of protection blessings and strength; however, it can just as easily mean generosity, hospitality and stability; it is often used in gestures of greeting and friendship.

The hand is paired with the sparkles indicative of the glow the hands will transfer, they symbolise the luminosity you feel not only from the treatment, but also from making a positive impact on the environment and people around you.

Gentle washes of painted colour create feelings of organic warmth, which radiates from within.

All guests are able to purchase a piece of The Kind Living salon to recreate positivity and wellness at home.The packaging has a natural, fresh and luxury feel using a pale textured stock with a copper embossed foil logo; brown glass bottles evoke the natural cues of the brand’s ethos whilst offering a luxury background to display the organic and kind products within them.

Tonik are amazing. The whole team support guide and create the best design in their field and the results speak for themselves. Love this company.

Lizzie Salter , The Kind Living Salon

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