Wentworth Woodhouse, situated in the quaint village of Wentworth in Rotherham is one of the largest stately houses in Europe; built by The First Marquess of Rockingham between 1725 and 1750. It stands in a park of 250 acres; with its East Front spanning 615 feet and its courts and buildings covering three acres or more of ground. Following the sale of the house earlier this year, The Wentworth Woodhouse Preservation Trust are embarking on a major project to restore the house and open it’s doors to the public.
The magnificent house; is nestled quietly away in a small village, sat amongst rolling hills, grounds filled with Yorkshire Champion trees and red deer roaming freely to graze. Considering it’s vast scale, and extensive facade, it is currently a little known gem; one of Rotherham’s best kept secrets.
The Wentworth Woodhouse Preservation Trust came to Tonik for a full brand refresh including a new website and concepts for future packaging, tickets and advertising. An exciting kind of hospitality branding project for Tonik; lovers of places with stories and history. Our aim is to put Wentworth Woodhouse on the map once again, and make it a true Yorkshire destination.
South Yorkshire, England
Tonik were briefed to create a logo-mark and brand assets that feel modern and approachable, whilst avoiding all overly ornate or traditional cues.
The navy colour; seen in the house’s existing branded items was retained, however softened to create a duskier heritage feel. We wanted to create a simple yet cohesive look across the brand, with a contemporary look, free from unnecessary, surplus detail; setting the house apart from it’s ‘competitors’ in the hospitality branding sector.
Wentworth Woodhouse was listed as Grade I in 1952 whilst in the grounds there are 22 listed buildings of exceptional interest, most of which are Grade II Listed.
One of the key criteria within the brief was to consider how the illustration of the house would work for the new contemporary Wentworth Woodhouse. It needed to be usable and versatile across many applications, from tickets to uniforms; a tall order considering the house has one of the longest facades in Europe! Detail was stripped out of the house facade, to create a clean monoline illustration.
The master W is pulled across into supporting marks and logos, for use as an alternative to the long house illustration. The scripted W reminds us of the personal side of the house. The typographic treatment creates a nostalgic feeling of the art-deco 20’s and 30’s; taking us back to the hey day of the house, the “années folles” where dinner parties, advances in technology and increased prosperity were the order of the day.
“It is a very fine edifice, and is an immense house, it would be impossible for me to attempt even to give anything like a description of it.” – Princess Victoria, September 1835
Concepts for print adverts considered how we could promote the grounds and local area. The village of Wentworth is truly beautiful and the grounds are something to be admired. Through the adverts, we intended to show beautiful photography and paint a romantic picture and setting, rather than simply selling the house itself, as this is only one part of the story.
Through the adverts we would remind potential visitors what the house has to offer, which as part of the house’s hospitality branding process will now include tours of the gardens, tours of the rooms, overnight stays, weddings and fairs and all sorts of other activities inside or on the lawn.
As part of the future roll out of the branding, we explored how we could take the scope from hospitality branding into the realms of packaging design. These concepts simply show a small selection of product, and how the brand can be applied; with the introduction of secondary supporting colours in the shape of stamps and stickers to aid variant navigation.
We are currently working on the website which will bring the new brand to life and provide a digital home for the house, allowing visitors to book tickets for tours and events, whilst also being the destination to find out facts and information in a new and enjoyable manner.
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